UX Design
Social Media

Designing a bold and responsive experience for a next-gen sportswear brand.

client
Monolith
date
April 2025
90%
increased conversion

We worked with a growing brand to help redefine how they show up online. The main goal was to create a modern, user-friendly experience that better reflected their values and vision. From early discovery to final handoff, we aimed for a clear and focused approach.


By aligning the design with their messaging, we built a system that feels both intentional and easy to navigate. Every decision—from structure to visuals—was made to support clarity, trust, and long-term flexibility.

(the story)

Our process began with deep research and discovery. We reviewed the existing site structure, analyzed user flows, and identified gaps that were limiting engagement. Working closely with the client, we mapped out a new architecture that simplified navigation while highlighting key areas of the business. With a fresh framework in place, we moved into visual exploration, balancing modern aesthetics with functional clarity.

Throughout the design phase, we focused on creating flexible components that could evolve over time. The use of subtle animations and curated visuals helped bring the brand story to life without overwhelming the user. Every detail—from typography to color choices—was selected to support clarity, professionalism, and consistency across the site.

(the results)

The launch marked a turning point for the brand’s online presence. Site performance improved significantly, with faster load times and a noticeable reduction in drop-offs. Visitors are staying longer, exploring more pages, and taking meaningful actions. The client now has a flexible Webflow setup that makes ongoing updates simple and efficient for their internal team.

Beyond metrics, the redesign helped reposition the brand in its industry, earning positive feedback from customers, partners, and stakeholders. It’s a foundation built for growth—one that reflects the client’s vision and supports their long-term goals. This project is a testament to what’s possible when clear strategy meets strong execution.

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